Week 11 - Integrated Marketing Communications

One game that is already in development that people are speaking about already is Call of Duty Modern Warfare 3. I am a very huge fan of the call of duty series. This game is literally a lot of fun and I enjoy playing it. Its a first person shooting game where you play campaign and online. Call of Duty got very popular when Call of Duty 4 was released. The story line was amazing but what makes the game so popular and why people play it so much?. Its the Online play. With more than one million players on PS3 and Xbox 360 every single day, call of duty is a awesome game. After Call of duty 4 (AKA. COD4), Call of duty world at war was released a year later which made the game more popular. Another year later Call of Duty modern warfare 2 came out. This is when every one went crazy. The online play for this game is too much fun and people claim this as the best Call of duty out yet. The call of duty that recently came out which didn't need no promotion as well is Call Of Duty Black Ops. The game sold 5.6 million copies in 24 hours. All game stores were getting phone calls and all people was asking for was " Do you have black ops?". I waited 6 hours outside in the cold for this game. The lines were too line and it was crazy. People had chairs outside of GameStop and the game came out in the news. The game was released on November 9, 2010 Midnight. People waited outside like nothing. The game is so popular and the wait of the game couldn't wait that the game out in the News. Call of duty Modern Warfare 3 will sell and everyone is waiting for it already. The online play is just too much fun even though a lot of people hate it as well because people hate dying online. Modern warfare 3 will not need to be promoted because it will sell.

Fans waiting for there Black ops copy.

( Check out this video !! )   http://www.youtube.com/watch?v=H8J-5wHQADY&feature=channel

Waiting on Line for Black ops

Week 10 - Product Concepts

Here is a link to the Sony Time line  (Picture was too big to post here)

http://www.digitaltrends.com/wp-content/uploads/2010/10/sony-products.jpg

My PlayStation 3 with the SONY brand next to the Power button.

My PlayStation 3 Remote Controller with SONY brand

My speaker With the SONY brand

My Stereo With SONY brand

Sony has everything Hi-tech that you could possibly want from computers, DVD players, TV's and so much more. My favorite Sony product is the PlayStation System. You cant ask for more when it comes to Sony. If you go to the Sony official website ( http://www.sony.com/index.php ) it will find you specifically what you want. If you click Cameras and camcorders, it you show if you want to shop & compare, or you need help with your product. When you click the shop and compare, it will show you the type of cameras Sony has to offer. There is so much you can buy from Sony. Computers, cameras & camcorders, TV & Home entertainment, MP3 & Portable electronics, Movies & Music, Games, Sony gift cards and more. If you buy a Sony product  of course you will see the Sony brand on there.

Week 9 - Sales Promotion and Personal Selling

PlayStation Move Sports Champions Bundle 320GB.

Sony doesn't need to try hard so people can buy there products because people will buy them regardless. But Sony can't be to sure so they always release a type of bundle with the PlayStation system. Sony has created so many bundles with popular games that came out. For example: The Metal Gear Solid 4 80 GB PS3 model. Also, Little Big Planet.
Surly, I know that if your just getting a PS3, why not get the bundle? You will just get the system itself? No, you would want a free game in the system as well. About last year, the most memory for the PS3 was 80GB. Then everyone got excited when the 120 GB came out. Now Sony has made the most memory so far. The 320GB PS3. A lot of people will buy the 320 GB system itself but of course just to be on the safe side, Sony made around 3 bundles for it. The only bundle I know about is the PlayStation Move Sports Champions Bundle 320GB. Comes with The Playstation move, the ps3 model 320GB and free game. Recently when my friend eddie went to buy a game for his ps3, he saw the PS3 bundle that came with the playstation move. It was only 300 dollars. He payed 400 for his playstation 3only. Sony really knows how to get to peoples head.

Week 8 - Advertising and Public Relations

The Ps3. It gets advertised as " It Only Does Everything". Before the PS3 came out, Sony made powerful Videos for the ps3. These were the "Play Beyond" Commercials.

http://www.youtube.com/watch?v=7qamwVJaYW8

http://www.youtube.com/watch?v=DyFrekxy7wg&feature=related


Most of the PS3 commercials now are the "Dear PlayStation" Commercials. These commercials are the funny ones with the main character Kevin Butler. He is a character that Sony Computer Entertainment made up. He plays as the Vice president of Sony answering to the "Dear Playstation" videos.

http://www.youtube.com/watch?v=VkvAZ3dn-jQ

http://www.youtube.com/watch?v=H0q3qcLkw1A

The way Sony is advertising the PS3 is very great. The videos are funny and friendly. Not so long ago, Sony made a video advertising the PS3 move. The commercial started off from Kevin Butler saying that people were thinking the PS3 was not family orientated. Another video were he said " Dear world, barely people think that motion gaming is for little kids. The way Sony are making these videos and the way they are putting the words together, they will be getting more family's to get them and people who never really liked the PS3 will start buying. It's getting hard to resist the PS3 now with all the high-tech and cool things they are making.

Week 7 - Retailing

I went downtown to buy a game for my playstation 3. On my way home, i decided to stop by the Sony Style store that's on 550 Madison Avenue at 55th Street. This place can really catch someone's attention even if your not a Sony fan. One side of the store is just for the games and the other side is TV's, stereos, CD's and laptops. There is also a part of the store which is a home theater showroom. Everywhere I walked the workers there kept asking me for help. It got kind of annoying but they were very helpful and they would definitely help someone. I spoke one of the workers there. I asked him if the store is busy most of the time. He said " I'll put it this way, the store would never run slow".  I laughed and said wow. As I walked away from him and kept looking around, I started to believe more why he said that because everything surrounded was perfectly organized and it felt like I wanted to buy something even though I had only 4 dollars on me.

Even if you aren't a sony fan, everyone should check out the store. They are open from
Mon-Sat : 10am-7pm... Sun : 11am-6am

Week 6 - Consumer Decision Making

PS2

PS3

PS3 SLIM

Sony has made many products and most were the same but with different adjustments. For example, the ps3 to the ps3 slim. The PS3 sold big time but the PS3 sold much more. Over the years, of course every company wants to find a way to make there product better. Sony went from cheap graphics from the Playstation 1 and 2 to Playstation realistic graphics, the TV's to HD, and the wired playstation remote controllers to wireless controllers. Even with the hugest or slightest fix to there products, sony always find a way to keep us happy in what we buy from them.

Week 5 - Developing a Global Vision

Of course every company has to keep every costumer they have happy. Companies love the feedback they get from costumers they have to see if they did a good job or to see if they have to fix the product in a type of way. The Sony company is originally from Japan. America also runs the company. Of course if the original company  is from japan and America is also running it, the products the sell have to be in both languages to keep the buyers happy. Games that sell have to have different languages in it of course. Sony will continue to implement measures as required to help assure both short and longer-term profitability and growth. In a commercial of the ps3, they stated that parents said that the ps3 wasn't family orientated like the wii. After these statements were heard that's when the created the playstation move.


"3D world created by Sony will exhibit a complete end-to-end lineup of 3D products and its supporting technologies provided by Sony Group ranging from the 'Lens to the Living Room' including contents creation. It will also introduce a variety of ways for customers to enjoy 3D movies, music videos, games, and photographs."

Resident evil 5 in Japan

Resident evil 5 in America

Silent  Hill Homecoming In Japan