Week 12 - Customer Relationship Management (CRM)

The most important thing Sony can have in there business is the relationship with there customers. Without the customers how will feedback be given and how will they know if the customers are satisfied enough with the product that Sony released. For example. There was a leap year bug on the Playstation 3, sadly it had happen to me so i looked online what was going on. I see a lot of people complaining about the issue. Sony wrote on the website that there trying to get it done ASAP. An hour or so passed by and it was fixed. Sony always wants feedback on what they put out there on the market. In the Playstation online store, when you buy a game or a avatar to edit your online ID, you can rate the product you have bought. Also, in every ps3 game there is somewhere in the little booklet or of the game where it gives a number where you can call to see how Sony is doing. I was over my friends house and she called Sony because her PlayStation couldn't read none of her discs she put in. When she was on the phone with one of the helpers, they was helping out a lot. Eventually they found out what the problem was and her PlayStation 3 got fixed. When the issue was solved, the person on the phone was asking if she wanted to subscribe to Sony so she can get emails about information about the PS3. They kept asking questions. To me, I could tell Sony would always want feedback to keep the customers happy because of course, they wouldn't want to lose any costumers.

Week 11 - Integrated Marketing Communications

One game that is already in development that people are speaking about already is Call of Duty Modern Warfare 3. I am a very huge fan of the call of duty series. This game is literally a lot of fun and I enjoy playing it. Its a first person shooting game where you play campaign and online. Call of Duty got very popular when Call of Duty 4 was released. The story line was amazing but what makes the game so popular and why people play it so much?. Its the Online play. With more than one million players on PS3 and Xbox 360 every single day, call of duty is a awesome game. After Call of duty 4 (AKA. COD4), Call of duty world at war was released a year later which made the game more popular. Another year later Call of Duty modern warfare 2 came out. This is when every one went crazy. The online play for this game is too much fun and people claim this as the best Call of duty out yet. The call of duty that recently came out which didn't need no promotion as well is Call Of Duty Black Ops. The game sold 5.6 million copies in 24 hours. All game stores were getting phone calls and all people was asking for was " Do you have black ops?". I waited 6 hours outside in the cold for this game. The lines were too line and it was crazy. People had chairs outside of GameStop and the game came out in the news. The game was released on November 9, 2010 Midnight. People waited outside like nothing. The game is so popular and the wait of the game couldn't wait that the game out in the News. Call of duty Modern Warfare 3 will sell and everyone is waiting for it already. The online play is just too much fun even though a lot of people hate it as well because people hate dying online. Modern warfare 3 will not need to be promoted because it will sell.

Fans waiting for there Black ops copy.

( Check out this video !! )   http://www.youtube.com/watch?v=H8J-5wHQADY&feature=channel

Waiting on Line for Black ops

Week 10 - Product Concepts

Here is a link to the Sony Time line  (Picture was too big to post here)

http://www.digitaltrends.com/wp-content/uploads/2010/10/sony-products.jpg

My PlayStation 3 with the SONY brand next to the Power button.

My PlayStation 3 Remote Controller with SONY brand

My speaker With the SONY brand

My Stereo With SONY brand

Sony has everything Hi-tech that you could possibly want from computers, DVD players, TV's and so much more. My favorite Sony product is the PlayStation System. You cant ask for more when it comes to Sony. If you go to the Sony official website ( http://www.sony.com/index.php ) it will find you specifically what you want. If you click Cameras and camcorders, it you show if you want to shop & compare, or you need help with your product. When you click the shop and compare, it will show you the type of cameras Sony has to offer. There is so much you can buy from Sony. Computers, cameras & camcorders, TV & Home entertainment, MP3 & Portable electronics, Movies & Music, Games, Sony gift cards and more. If you buy a Sony product  of course you will see the Sony brand on there.

Week 9 - Sales Promotion and Personal Selling

PlayStation Move Sports Champions Bundle 320GB.

Sony doesn't need to try hard so people can buy there products because people will buy them regardless. But Sony can't be to sure so they always release a type of bundle with the PlayStation system. Sony has created so many bundles with popular games that came out. For example: The Metal Gear Solid 4 80 GB PS3 model. Also, Little Big Planet.
Surly, I know that if your just getting a PS3, why not get the bundle? You will just get the system itself? No, you would want a free game in the system as well. About last year, the most memory for the PS3 was 80GB. Then everyone got excited when the 120 GB came out. Now Sony has made the most memory so far. The 320GB PS3. A lot of people will buy the 320 GB system itself but of course just to be on the safe side, Sony made around 3 bundles for it. The only bundle I know about is the PlayStation Move Sports Champions Bundle 320GB. Comes with The Playstation move, the ps3 model 320GB and free game. Recently when my friend eddie went to buy a game for his ps3, he saw the PS3 bundle that came with the playstation move. It was only 300 dollars. He payed 400 for his playstation 3only. Sony really knows how to get to peoples head.