Week 14 - Segmenting and Targeting Markets

What would any product be worth if there isn't anyone who is going to buy it? When creating a product, the company has to think, what people is going to buy the product and who is going to be the target market. I'm in the target market for the PlayStation 3 and will be in the target market of the PlayStation 4. For example, diapers are a target market for newborns and infants. Another example are Bras. Bras are a target market for females only. If a new product is being developed, the company should know what market that is going to be in. To be on the safe side, they should release not as much of those products because not much people would probably want it or the product is no good. One product that Sony is going to release later on in the future, that will be popular and will need to put a lot of these products out is the PlayStation 4. PlayStation 4 is going to sell quick due to the fact that PlayStation 3 is very popular and they still are selling like crazy till this day. Every single product that is made, you have to think of the gender of the person, the age, and their income. Of course, you have to think of the income. For example, Gucci ( Fashion brand ) is a expensive name clothing design. The target market for Gucci is for people who have money. A lot of music artist and actors wear Gucci because they are in the target market for it.

The PlayStation Phone

Yes.......A PlayStation PHONE. It is a Sony Ericsson phone. It is like a Android phone but this one is costumed by Sony where you can download and play games in the phone like any other PlayStation device. There is not much information about the phone out yet, the phone is still in its being in the making mode. The phone is done but it is very buggy still and still needs work to be done. The Phone will be released in 2011 Sony says.

Details of the Phone

1) 1GHz Qualcomm MSM8655 (a chip similar to the one found in the 62 Phone, but 200MHz faster),
2) 512MB of RAM
3)1GB of ROM
4) Screen is in the range of 3.7 to 4.1 inches

PlayStation 4? WOW

Here's a interesting article I found and it deals with the PlayStation 4. Are YOU READY?

"PlayStation 4? It's not as crazy as it sounds. But consumers shouldn't expect the console until 2010 at the soonest, said vice president of technology for Sony Computer Entertainment Europe, Paul Holman. Despite recent rumors that Sony may be preparing to exit the console hardware business given its management shift among top SCEI executives, Holman clarifies with SmartHouse that Sony is indeed planning to launch a PlayStation 4, but no sooner than 2010. "To say that there will be no PS4 because of a management change is a bit far fetched," Holman says." According to Holman, it's too soon to be speaking of the PS4, since game developers are just discovering that the PS3 has "more processing headroom than they initially anticipated and that this was resulting in the development of new gaming capabilities."
What about these "new gaming capabilities?" Holman said that Sony plans to release a series of firmware upgrades, as the company has done with its PSP, to enable the PS3 to become more media center oriented and allow for third-party applications and hardware "such as interactive controllers" like the Nintendo Wii remote.

Week 13 - Developing and Managing Products

"The Design Center (US) is in charge of the North American market as a whole. In addition to proposing product design concepts for this region, the office collaborates mainly with offices in Tokyo and Europe to promote Sony Design in general."


Sony like any other company has to have research and development team, always looking on how to advance and stay on top of technology and their competition. Also have to listen to the consumer on what they want and how through Sony's products make their life more easy and more pleasurable and by managing their products, they need to make sure it has a lot of exposure, being posting in online on popular websites or making sure their products are shown at prime time showing on TV. Every product goes through a life cycle. I thought the PlayStation 2 was going to be forever. But no, I own a PlayStation 3 now. Every product will die out eventually and Sony will need to come up with new ideas to make more money with their new upcoming products.

Week 12 - Customer Relationship Management (CRM)

The most important thing Sony can have in there business is the relationship with there customers. Without the customers how will feedback be given and how will they know if the customers are satisfied enough with the product that Sony released. For example. There was a leap year bug on the Playstation 3, sadly it had happen to me so i looked online what was going on. I see a lot of people complaining about the issue. Sony wrote on the website that there trying to get it done ASAP. An hour or so passed by and it was fixed. Sony always wants feedback on what they put out there on the market. In the Playstation online store, when you buy a game or a avatar to edit your online ID, you can rate the product you have bought. Also, in every ps3 game there is somewhere in the little booklet or of the game where it gives a number where you can call to see how Sony is doing. I was over my friends house and she called Sony because her PlayStation couldn't read none of her discs she put in. When she was on the phone with one of the helpers, they was helping out a lot. Eventually they found out what the problem was and her PlayStation 3 got fixed. When the issue was solved, the person on the phone was asking if she wanted to subscribe to Sony so she can get emails about information about the PS3. They kept asking questions. To me, I could tell Sony would always want feedback to keep the customers happy because of course, they wouldn't want to lose any costumers.

Week 11 - Integrated Marketing Communications

One game that is already in development that people are speaking about already is Call of Duty Modern Warfare 3. I am a very huge fan of the call of duty series. This game is literally a lot of fun and I enjoy playing it. Its a first person shooting game where you play campaign and online. Call of Duty got very popular when Call of Duty 4 was released. The story line was amazing but what makes the game so popular and why people play it so much?. Its the Online play. With more than one million players on PS3 and Xbox 360 every single day, call of duty is a awesome game. After Call of duty 4 (AKA. COD4), Call of duty world at war was released a year later which made the game more popular. Another year later Call of Duty modern warfare 2 came out. This is when every one went crazy. The online play for this game is too much fun and people claim this as the best Call of duty out yet. The call of duty that recently came out which didn't need no promotion as well is Call Of Duty Black Ops. The game sold 5.6 million copies in 24 hours. All game stores were getting phone calls and all people was asking for was " Do you have black ops?". I waited 6 hours outside in the cold for this game. The lines were too line and it was crazy. People had chairs outside of GameStop and the game came out in the news. The game was released on November 9, 2010 Midnight. People waited outside like nothing. The game is so popular and the wait of the game couldn't wait that the game out in the News. Call of duty Modern Warfare 3 will sell and everyone is waiting for it already. The online play is just too much fun even though a lot of people hate it as well because people hate dying online. Modern warfare 3 will not need to be promoted because it will sell.

Fans waiting for there Black ops copy.

( Check out this video !! )   http://www.youtube.com/watch?v=H8J-5wHQADY&feature=channel

Waiting on Line for Black ops

Week 10 - Product Concepts

Here is a link to the Sony Time line  (Picture was too big to post here)

http://www.digitaltrends.com/wp-content/uploads/2010/10/sony-products.jpg

My PlayStation 3 with the SONY brand next to the Power button.

My PlayStation 3 Remote Controller with SONY brand

My speaker With the SONY brand

My Stereo With SONY brand

Sony has everything Hi-tech that you could possibly want from computers, DVD players, TV's and so much more. My favorite Sony product is the PlayStation System. You cant ask for more when it comes to Sony. If you go to the Sony official website ( http://www.sony.com/index.php ) it will find you specifically what you want. If you click Cameras and camcorders, it you show if you want to shop & compare, or you need help with your product. When you click the shop and compare, it will show you the type of cameras Sony has to offer. There is so much you can buy from Sony. Computers, cameras & camcorders, TV & Home entertainment, MP3 & Portable electronics, Movies & Music, Games, Sony gift cards and more. If you buy a Sony product  of course you will see the Sony brand on there.