Week 13 - Developing and Managing Products

"The Design Center (US) is in charge of the North American market as a whole. In addition to proposing product design concepts for this region, the office collaborates mainly with offices in Tokyo and Europe to promote Sony Design in general."


Sony like any other company has to have research and development team, always looking on how to advance and stay on top of technology and their competition. Also have to listen to the consumer on what they want and how through Sony's products make their life more easy and more pleasurable and by managing their products, they need to make sure it has a lot of exposure, being posting in online on popular websites or making sure their products are shown at prime time showing on TV. Every product goes through a life cycle. I thought the PlayStation 2 was going to be forever. But no, I own a PlayStation 3 now. Every product will die out eventually and Sony will need to come up with new ideas to make more money with their new upcoming products.