Week 8 - Advertising and Public Relations

The Ps3. It gets advertised as " It Only Does Everything". Before the PS3 came out, Sony made powerful Videos for the ps3. These were the "Play Beyond" Commercials.

http://www.youtube.com/watch?v=7qamwVJaYW8

http://www.youtube.com/watch?v=DyFrekxy7wg&feature=related


Most of the PS3 commercials now are the "Dear PlayStation" Commercials. These commercials are the funny ones with the main character Kevin Butler. He is a character that Sony Computer Entertainment made up. He plays as the Vice president of Sony answering to the "Dear Playstation" videos.

http://www.youtube.com/watch?v=VkvAZ3dn-jQ

http://www.youtube.com/watch?v=H0q3qcLkw1A

The way Sony is advertising the PS3 is very great. The videos are funny and friendly. Not so long ago, Sony made a video advertising the PS3 move. The commercial started off from Kevin Butler saying that people were thinking the PS3 was not family orientated. Another video were he said " Dear world, barely people think that motion gaming is for little kids. The way Sony are making these videos and the way they are putting the words together, they will be getting more family's to get them and people who never really liked the PS3 will start buying. It's getting hard to resist the PS3 now with all the high-tech and cool things they are making.

Week 7 - Retailing

I went downtown to buy a game for my playstation 3. On my way home, i decided to stop by the Sony Style store that's on 550 Madison Avenue at 55th Street. This place can really catch someone's attention even if your not a Sony fan. One side of the store is just for the games and the other side is TV's, stereos, CD's and laptops. There is also a part of the store which is a home theater showroom. Everywhere I walked the workers there kept asking me for help. It got kind of annoying but they were very helpful and they would definitely help someone. I spoke one of the workers there. I asked him if the store is busy most of the time. He said " I'll put it this way, the store would never run slow".  I laughed and said wow. As I walked away from him and kept looking around, I started to believe more why he said that because everything surrounded was perfectly organized and it felt like I wanted to buy something even though I had only 4 dollars on me.

Even if you aren't a sony fan, everyone should check out the store. They are open from
Mon-Sat : 10am-7pm... Sun : 11am-6am

Week 6 - Consumer Decision Making

PS2

PS3

PS3 SLIM

Sony has made many products and most were the same but with different adjustments. For example, the ps3 to the ps3 slim. The PS3 sold big time but the PS3 sold much more. Over the years, of course every company wants to find a way to make there product better. Sony went from cheap graphics from the Playstation 1 and 2 to Playstation realistic graphics, the TV's to HD, and the wired playstation remote controllers to wireless controllers. Even with the hugest or slightest fix to there products, sony always find a way to keep us happy in what we buy from them.

Week 5 - Developing a Global Vision

Of course every company has to keep every costumer they have happy. Companies love the feedback they get from costumers they have to see if they did a good job or to see if they have to fix the product in a type of way. The Sony company is originally from Japan. America also runs the company. Of course if the original company  is from japan and America is also running it, the products the sell have to be in both languages to keep the buyers happy. Games that sell have to have different languages in it of course. Sony will continue to implement measures as required to help assure both short and longer-term profitability and growth. In a commercial of the ps3, they stated that parents said that the ps3 wasn't family orientated like the wii. After these statements were heard that's when the created the playstation move.


"3D world created by Sony will exhibit a complete end-to-end lineup of 3D products and its supporting technologies provided by Sony Group ranging from the 'Lens to the Living Room' including contents creation. It will also introduce a variety of ways for customers to enjoy 3D movies, music videos, games, and photographs."

Resident evil 5 in Japan

Resident evil 5 in America

Silent  Hill Homecoming In Japan