Monday, October 25, 2010

Week 8 - Advertising and Public Relations

The Ps3. It gets advertised as " It Only Does Everything". Before the PS3 came out, Sony made powerful Videos for the ps3. These were the "Play Beyond" Commercials.

http://www.youtube.com/watch?v=7qamwVJaYW8

http://www.youtube.com/watch?v=DyFrekxy7wg&feature=related


Most of the PS3 commercials now are the "Dear PlayStation" Commercials. These commercials are the funny ones with the main character Kevin Butler. He is a character that Sony Computer Entertainment made up. He plays as the Vice president of Sony answering to the "Dear Playstation" videos.

http://www.youtube.com/watch?v=VkvAZ3dn-jQ

http://www.youtube.com/watch?v=H0q3qcLkw1A

The way Sony is advertising the PS3 is very great. The videos are funny and friendly. Not so long ago, Sony made a video advertising the PS3 move. The commercial started off from Kevin Butler saying that people were thinking the PS3 was not family orientated. Another video were he said " Dear world, barely people think that motion gaming is for little kids. The way Sony are making these videos and the way they are putting the words together, they will be getting more family's to get them and people who never really liked the PS3 will start buying. It's getting hard to resist the PS3 now with all the high-tech and cool things they are making.

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